Good Vibes Andrew
Graphic Design - Print
Livermore Valley Performing Arts Center
Livermore Valley Performing Arts Center, known as Livermore Valley Arts, is an independent, 501(c)3, non-profit organization that operates two spaces: the Bankhead Theater and the Bothwell Arts Center. The mission of LVA is "to offer a broad range of arts opportunities and experiences to engage our diverse community."
LVA's vision: Become the heart of a vibrant cultural arts community.
At LVPAC, I led the design and production of a wide range of print materials that supported the organization's mission to engage the community through the arts. My work included creating season brochures, event invitations, banners, posters, flyers, rack cards, tri-folds, large signage, and newsletters, all tailored to reflect the unique character of each performance and the overall brand identity. Collaborating closely with the marketing team, I ensured that each piece was not only visually compelling but also effectively communicated key information to patrons and donors. This role also involved managing in-house printing processes, which deepened my expertise in preparing designs for various print mediums and ensured high-quality outputs for all materials.
2019 - 2020 Season Brochure
As a graphic designer, I worked on creating multiple season brochures for the Bankhead Theater. These are promotional documents that provide information about upcoming events, performances, and activities during a particular season.
My role was to design the layout, select fonts, colors, and images, and create a visual hierarchy that highlights the most important information. Working closely with the marketing team and creative director, I aimed to accurately reflect the style and tone of the organization and the current season's offerings, while also ensuring the design was visually appealing and eye-catching. The end result was a stunning brochure that effectively conveyed the artistic vision and spirit of the theater and highlighted the various performances and events that audiences could look forward to.
2018 - 2019 Season Brochure
My role in this brochure (similar to the first) was to design the layout, select fonts, colors, and images, and create a visual hierarchy that highlights the most important information. Working closely with the marketing team and creative director, I aimed to accurately reflect the style and tone of the organization and the current season's offerings, while also ensuring the design was visually appealing and eye-catching.
2017 - 2018 Season Brochure
Similar to the previous two brochures, this was one of the first season brochures I had full control over. It was great practice and I learned a lot from it that I was able to apply to my next two brochures.
Invitations
Some invitations I designed for two of the theater's larger events. These invitations were designed and created entirely by me and made to reflect the overall brand and design of the current season which was also determined and created by me.
Banners
These large banners were displayed hanging in the lobby of the theater to promote upcoming shows. These were my idea and I was responsible for finding the vendors to produce them, designing, and ordering them. I considered them a pet-project of mine while I was there that ended up becoming a large visual aspect of the theater.
Overall, my time spent at the theater included a wide variety of design mediums and projects. Above is just a selection of some of the printed materials I had created during my time there.
