Both Adobe Photoshop and Lightroom were used to create this collection of release artwork. They were given a similar treatment in Lightroom to ensure they all carried the same theme while remaining unique.
Moving 4WRD Vol. 2
Moving 4WRD Vol. 2 is one of the earlier albums I have produced. Which each album, I like to create a main cover as well as unique artwork for each individual track within the album as you can see here.
This collection of artwork was made by compositing photos in a way that feels mirrored and asymmetrical at the same time. Some of the photos used were taken by me as well.
SYNC Records focuses on discovering and promoting emerging electronic music producers from around the world. The label's mission is to help artists excel and kick-start their music careers while providing a platform for them to showcase their talent and reach a wider audience, fostering a supportive community.
The label furthermore provides mastering, distribution, graphic design, and promotional services for Artists to utilize in the production of their music.
Overall, SYNC Records aims to create a collaborative environment for artists to create and share their music, while providing resources to help them grow and succeed in the industry.
After expanding my social network within the music producer community, I recognized a chance to create a group of like-minded producers and music enthusiasts that could be dedicated to supporting one another's development. Eventually, I took this network and transformed it into an independent record label that specialized in electronic music and supported aspiring producers.
From creating the website from the ground-up to creating style guides, learning materials, album artwork, logos, and more, I've had a hand in every aspect of the design process for this label since day one.
The bulk of design work was (and continues to be) continuously improving the website and creating album artwork and marketing materials for new releases. The design process for album artwork can vary depending on what the artist is hoping to see. These could be made using photo compositing techniques in Photoshop, typography and vector art in Illustrator, and even a mixed medium of AI art and photo manipulation.
I use all of my resources to ensure whatever piece I'm creating is either just right or better than what the artist had in mind. You can see some of these pieces below.
Graphic Design
Scroll down to see some of the design work I have produced during my time freelancing and at SYNC Records.
Adobe Photoshop and Lightroom (and AI in some cases) were used to create the above artwork. Each release's artwork was designed to fit the vibe of the song itself.
Other SYNC Releases
The rest of these is a collection of album artwork made for various SYNC releases as well as some of my own. While most of these are photo composites with heavy editing in Photoshop, in some cases, AI was also utilized to generate a base image that was then brought into Photoshop for additional editing.
End of the World
The End of the World collection is a group of pieces that provides an AI's abstract vision of a dystopian future. I've always been fascinated by landscapes and post-apocalyptic artwork and movies/video games, so this was a fun way to get started with this new medium.
Solo
The solo collection features stylized vector artwork with a central humanoid figure as the focal point. Illustrator was used to convert these pieces into vector artwork, Photoshop was used to add additional lighting effects and haze, and Lightroom was used for final post-processing and color-grading.
AI86 is an online shop that features a unique collection of digital artwork that has been created using artificial intelligence technology. The artwork is produced on thin canvases, which adds a distinct aesthetic to the pieces. Each piece has been edited using industry-standard software such as Photoshop, Illustrator, and Lightroom to enhance its visual appeal.
The collection of artwork showcased by AI86 is small but growing, and the pieces are all truly unique. The use of AI technology allows for the creation of artwork that is not only visually striking but also detailed and thought-provoking. The combination of AI technology and traditional editing techniques creates a truly one-of-a-kind experience for art enthusiasts and collectors alike.
I started working on a side project called AI86 in the latter half of 2022. I was fascinated by the sudden growth in AI and eager to figure out a clever way to utilize it to assist with my creative endeavors. With my expertise in graphic design and e-commerce, as well as my entrepreneurial spirit, I realized that the best approach to communicate my ideas was by producing artwork that can be quickly attached to canvases.
The process included developing precise text prompts that the AI could use to generate visuals depending on the given information. Depending on the art's style, I might import it into Illustrator to turn it into a vector so that it can be scaled and made entirely high-res. If not, I might run the finished image through another AI that upscales it to a higher resolution, which makes it easier to import into Photoshop to add or remove elements, add or alter lighting and effects, and then export to Lightroom for the final round of color grading to create a polished, high-quality print.
There are currently only two collections, but more are on the way. Every collection in the store will have a distinct concept that all of the pieces inside will follow. Each theme may embrace a different artistic style or center on a distinct subject or focal point.
The store is open and running right now on Etsy, and a legitimate website is in the works. As I currently regard this more as a hobby than a business, I haven't done any marketing for it other than sharing on Instagram. It is still quite new, and I haven't done much to promote it. I'll likely begin to pay greater attention to it once it starts turning a profit. This has been a lot of fun so far, so I want to keep doing it. Scroll down to see some examples of the first two collections.