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Andrew Edwards

CEO / Lead Designer

  • Developed creative and visually compelling designs for album covers, merchandise, posters, social media, and other promotional materials.
     

  • Collaborated with the marketing team to create strategic visual concepts that meet the record label’s branding goals and objectives.
     

  • Managed multiple design projects from start to finish, ensuring that they are delivered on time and within budget.
     

  • Communicated with artists to understand their vision and ensure that their designs aligned with the record label’s brand and values.
     

  • Created and maintain a style guide for the record label to ensure consistency across all visual materials.
     

  • Stayed up-to-date with industry trends, technologies, and best practices, and incorporated them into the record label’s design strategy.
     

  • Managed and mentor a team of graphic designers, providing guidance and feedback to help them grow and improve their skills.
     

  • Liaised with external vendors, such as printers and merchandise manufacturers, to ensure that all designs are produced to the highest quality standards.
     

  • Assisted with other marketing and branding initiatives as needed.
     

  • Developed and implemented the overall strategic vision and direction for the label, with a focus on growing the business, brand identity, and following.
     

  • Identified and signed new artists to the label, and oversaw the development and promotion of their music and brand.
     

  • Worked closely with artists and their teams to ensure that the label is providing them with the support they needed to succeed, including marketing, promotion, and merchandise opportunities.
     

  • Stayed up-to-date on industry trends and developments, and adapted the label’s strategy and operations as necessary to stay competitive.
     

  • Managed the label’s finances and budget, including overseeing the production and distribution of music, managing expenses, and ensuring that the label is operating within its means.
     

  • Developed and managed a team of employees and provided guidance and leadership to ensure that the label is operating effectively.
     

  • Negotiated contracts and licensing deals with other record labels, publishers, and distributors to expand the label’s reach and revenue streams.
     

  • Ensured that the label is operating in compliance with all relevant laws and regulations, including copyright and intellectual property laws, and that the label is upholding ethical and legal standards in all aspects of its operations.
     

SYNC Records - Las Vegas

Apr. 2017 - Present

Graphic & Web Design

You can review my past work experience relating to graphic and web design by clicking on the tabs below.

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